Eliza Selects Operating as Its Professional Services Automation (PSA) Platform

Quick summary: Eliza.com, one of the fastest-growing AI consulting firms and an OpenAI services partner in the US, has selected Operating as its professional services automation platform for delivery operations. Eliza grew from its founding team to around 50 people in 10 months and wanted a modern platform of record rather than spreadsheets or legacy tools. Strategy and Operations Lead Sophia Ryterband cited the HubSpot CRM integration and the Model Context Protocol server that lets AI agents read and write Operating data.

Eliza.com, one of the fastest-growing AI consulting firms and OpenAI services partners in the US market, has chosen Operating as its professional services automation platform to power delivery operations across the company.

Having scaled multiple consulting firms to hundreds of employees, Eliza's leadership team knows firsthand what breaks when services organizations grow on spreadsheets and legacy PSA tools. With Operating, Eliza is building on a modern PSA platform of record early on, after the first big growth spurt from just the founding team to around 50 people in just 10 months.

"I met Lauri in Austin and knew this was the right choice," said Stephen Garden, CEO of Eliza. "We've been using many legacy PSA tools, and Operating does what they do but simpler."

"We're growing fast and we need one place for all our delivery data. Operating gives us that, plus it plugs straight into our HubSpot CRM and our AI agents can read and write to it through the MCP server. That's what sold us." said Sophia Ryterband, Strategy and Operations Lead at Eliza

As an OpenAI services partner helping enterprises integrate and adopt AI, Eliza brings a practitioner's lens to its own tool selection. Operating's API-first architecture and MCP support for AI agent workflows aligned with how Eliza already works and where the industry is heading.