A resource planning tool for consulting firms that integrates with HubSpot

Connect HubSpot CRM with Operating to align sales and delivery teams, plan resources, and match consultants to projects before closing deals.

Connect your HubSpot deal pipeline to Operating with a couple of clicks

See your HubSpot deal pipelines and choose when deals flow into Operating

  • Sync data from HubSpot to Operating with our plug and play integration
  • Choose the deal stages relevant for project staffing
  • Make collaboration between sales & delivery more efficient
  • Navigate between Operating and HubSpot with ease

How Columbia Road uses HubSpot with Operating

Plan teams for projects before they start

Plan the team setup and add placeholder roles or named consultants to projects in your sales pipeline

  • HubSpot deals create tentative projects automatically
  • Assign placeholder roles for projects to forecast your tentative capacity
  • Match the right consultants to projects based on role, skills, and availability
  • Track all client requests within your sales pipeline to ensure seamless collaboration across your staffing team.

Allocate & Forecast

Allocate resources to meet the budget from CRM, and forecast tentative capacity

  • A project and people timeline for different points-of-view
  • Allocate work with hourly rates and project budgets
  • Visualize your deal stages on the project timeline
  • Forecast tentative capacity and use HubSpot deal probabilities to account for uncertainty

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Star map with constellations connected by thin white lines on a dark blue background.Vintage-style star map with black dots connected by lines showing constellations on beige background.Blue background with scattered white spots resembling paint splatters or stars.Blue-gray background with scattered small white spots resembling a starry night sky.Gray background with scattered white spots resembling paint splatters or stars.

Star map with constellations connected by thin white lines on a dark blue background.Vintage-style star map with black dots connected by lines showing constellations on beige background.Blue background with scattered white spots resembling paint splatters or stars.Blue-gray background with scattered small white spots resembling a starry night sky.Gray background with scattered white spots resembling paint splatters or stars.

Go deeper

Find out how Columbia Road manage staffing

Find out how Columbia Road manage staffing

Read the story

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What kind of teams benefit from Operating?

Who is Operating for

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9x More Efficient Resource Allocation With Operating And HubSpot

See how Supreme Optimization saves hours weekly in resource allocation by integrating Operating with HubSpot CRM.

Book a setup call

Access our Operating Routine for Resource Planning

Agencies and consultancies of all sizes – from a boutique to an international powerhouse – should operate efficiently. We wrote a Resource Planning Routine and a solid agenda for your weekly meeting. Get the guide.

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Talk with Lauri,
our CEO